"When all the archtypes burst in shamelessly, we reach Homeric depths. Two cliches make us laugh. A hundred cliches move us. For we sense dimly that the cliches are talking among themselves, and celebrating a reunion. Just as the height of pain may encounter sensual pleasure, and the height of perversion border on mystical energy, so too the height of banality allows us to catch a glimpse of the sublime."
The word according to Eco
The cliches will be having a ball for some time to come.