Thursday, May 01, 2003
Soundscape music, just another mote burrowing in to irritate the optic nerve.
"A few years ago, J. Bottum, books and arts editor of The Weekly Standard, wrote a perceptive essay lamenting the 'soundtracking of America -- in the constantly segueing fragments that fill our public and private spaces -- music is merely the inescapable background, the relentless mood-setter, the arbiter and signal of proper behavior.' And he’s right. Just as the music of our youth lures us into buying trucks that look like our childhood toys, music in general has become the mood-maker of the American sellscape. To Bottum, it’s about emotions and their triumph over nearly all decisions in our lives. As music becomes more local and personal in the twilight of the music business, it might become harder to meet these generalized marketing needs. But don’t count on it. They will find a way."
¶ 5/01/2003 08:50:00 PM
"A few years ago, J. Bottum, books and arts editor of The Weekly Standard, wrote a perceptive essay lamenting the 'soundtracking of America -- in the constantly segueing fragments that fill our public and private spaces -- music is merely the inescapable background, the relentless mood-setter, the arbiter and signal of proper behavior.' And he’s right. Just as the music of our youth lures us into buying trucks that look like our childhood toys, music in general has become the mood-maker of the American sellscape. To Bottum, it’s about emotions and their triumph over nearly all decisions in our lives. As music becomes more local and personal in the twilight of the music business, it might become harder to meet these generalized marketing needs. But don’t count on it. They will find a way."
¶ 5/01/2003 08:50:00 PM
