Hard to get a record on the radio, skeptical of the impact of the standard 100-word record review, and ads in print media are expensive and must have a sharp focus to be effective. What all this means is that musicians who had been quite unavailable for comment are more willing to grant interviews (which they tend to view as a big unpaid ad for themselves). The music journo will sooner rather than later be asked to consider conducting interviews.
A guide to the
art of interviewing.