Frank made up a saying to advertise "The Pit".
"Fall into the Pit."
(He even wrote a theme song, one note for each word that he played onstage there on his guitar. He played
each note a step down descending. Even now I could sing that for you.
And I'd put one word in big letters on a piece of paper, and thumbtack each one to a telephone pole on Mills Avenue so it read like a Burma Shave haiku.
I had a bit of a creative streak under the right circumstances.)